Raising money for basic operations isn't easy. It can be hard to get donors excited about giving money to keep the lights on and pay staff salaries. To overcome that obstacle, fund raisers must understand a nonprofit's finances so they make a case for supporting operations and special projects.
They also need to demonstrate that they will manage contributions carefully and show how a charity's finances affect its ability to carry out its mission.
How can you show donors why gifts for general operating support are vital to the group's mission? How can you present information about finances in a compelling way? And how can you make a strong case to different types of donors and grant makers?
Join The Chronicle of Philanthropy for a live online discussion on Tuesday, July 12, at noon U.S. Eastern when The Chronicle will host the last of a three-part series with the Nonprofit Finance Fund. (Previous chats were on strategic collaboration and meeting increased demand for services.)