Sustainability is the most common buzzword I hear from all my clients. By sustainability, most folks mean - money coming in on a reliable basis to maintain operations. I recently watched a foundation tell a client that to get a $100,000 2-year grant they would need to show how the group would "reach sustainability." I asked what that meant and the program officer replied, "Reach the point where your income is guaranteed and you won't have to apply to foundations for funding."

This seems crazy to me. For profit business, not for profit businesses, and now even government cannot guarantee income.

What seems more reasonable and useful is to work with the idea that sustainability lies in an organization's relevance. If a business, nonprofit or other, remains relevant to their community, then they will be able to attract local support, hold fundraisers, devleop reasonable fee-based services and attract outiside partners - either philanthropic or corporate. If sustainability is just about getting the next grant to stay alive, regardless of mission alignment, you might as well pack up shop.

What are some useful approaches to sustainability people are using or seen others use?

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Myth in terms of the example you gave, I say, though I am open to a few rare exceptions. Rick Cohen wrote an interesting article on social entrepreneurism (often another way people talk about earned revenue and replacing grants) for Philanthropy Journal, in which he makes the case that nonprofits who are touted as great social entrepreneurs get a lot of funding from government, or have "success at the government trough" as he puts it. I am, however, a BIG believer in the management practice of understanding your cost-per-unit and "revenue" per unit so that you become conscious of opportunities to provide services in a more economical way, become better able to negotiate funding for the true cost, and get ckear about who really values the service you provide enough to pay for it.

http://www.philanthropyjournal.org/news/big-%E2%80%98entrepreneuria...

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Unequivocably attainable, highly improbable. Ron, based on what you offer, I'd say sustainability should be viewed as a behavior, not a goal. The problem lie in the true willingness of the organizations in the quest for sustainability to be willing to move to a position of sales versus acting in the vein of who else can we make the ask. We have products and services. We are data collectors - possibly a huge sale op. Our staff are products and yet many are rarely apporpriately positioned for success in being pitched correctly to external sources. Many of us would not report or collect what is being asked if we "owned" our own programs. So why not look elsewhere first for income stream? Anyway, not-for-profit is a tax designation, isn't it?.

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Here, here, Jason.

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Thanks

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